We’ve gathered our on-demand and top performing content for January 2025. Settle in and have a read to make sure you stay on the top of your game.
FUTURE50 2025: Brands Defining the Future of Beauty
BeautyMatter marks its third year of curating a list of 50 brands, retailers, and service concepts to know and watch as they define the global beauty and wellness landscape. These are businesses led by big thinkers who foster new ideas, push innovation forward, and inspire others to do the same.
Read more
16 Groundbreaking Beauty Technologies Unveiled at CES 2025
Year after year, beauty continues to grow as a prominent category at the Consumer Electronics Show (CES) in Las Vegas. Over 4,000 exhibitors participated in a whirlwind week of tech innovation at CES 2025, showing off their latest products and services to more than 130,000 attendees.
2025 Predictions: What’s Next for Skincare?
Looking ahead, BeautyMatter spoke with industry leaders, brand founders, and category experts to find out what skincare trends will shape the landscape in 2025.
Read more
Beauty’s Best of 2024: The Top Brands and Influencers Ruling the Industry
It's that time of year again—Cosmetify’s Annual Index 2024 has dropped, revealing the world's most watched beauty brands and influencers. This year's study focuses on social media engagement and followers, as well as Google searches to create an overall score (out of 10) to rank each contender.
Read more
2025 Predictions: What’s Next for Fragrance?
Recent deals involving brands like D.S. & Durga, Vyrao, To Summer, and Melt Season highlight the momentum within the category. As we look ahead to 2025, what trends will shape the future of fragrance? BeautyMatter tapped industry experts to forecast what’s next for this flourishing category.
Read more
Consumer Trends Q4 2024: 5 Insights Driving Beauty, Wellness, and Personal Care
The global luxury market is undergoing a profound transformation in 2024. While the post-pandemic boom propelled luxury into an era of unprecedented growth, this year marks a recalibration, where nuanced dynamics such as regional variations, evolving consumer preferences, and macroeconomic pressures take center stage.
Read more
2025 Trends: What’s Next for Haircare?
As we look ahead to 2025, will scalp care continue to reign supreme, or are we on the cusp of a new haircare revolution? With consumers increasingly prioritizing the health and longevity of their hair, what products, treatments, and innovations will emerge to support their journey toward stronger, shinier strands?
Read more
The Never-Ending Sale Cycle: How Beauty Brands Trained Consumers to Not Pay Full Price
While it’s probably impossible for anyone younger than Gen Z to fathom, there was a time when beauty—particularly the pricey stuff, which was preciously displayed behind glass in ancient dwellings called department stores—literally never went on sale. It simply wasn’t done.
Read more
Just the Numbers: Google Search Data Reveals the Biggest Beauty Trends for 2025
Without a crystal ball, it’s impossible to know what trends will define the beauty industry in 2025. Leading AI trends forecasting platform Spate offers the next best solution, providing a data-driven glimpse into the potential trends that could shape the beauty landscape throughout the next 12 months.
Read more
Water Perfumes: Diluting Product Perfomance or Sensitive Skin Solution?
Tapping into a skincare- and ingredient-conscious scent, consumer, water-based perfumes are making small splashes in the fragrance pond. Exploring the formulation differences and potential benefits and drawbacks of this format, BeautyMatter takes a deep dive into the aquatic territory.
Read more
Amazon Q4 2024: Top 25 Beauty and Personal Care Products
Hero Cosmetics’ Mighty Patch Original continued its streak as the #1 top-selling Beauty & Personal Care product on Amazon for Q4 2024, followed by Clean Skin Club Clean Towels XL at #2.
Read more
AI Skintech Powering Precision Skincare with Science
As the beauty industry grows, so too does the competition. In the ever-evolving world of beauty and skincare, standing out is not just about having the best products but also about creating unforgettable customer experiences.
Read more
Beauty Cravings: Taste as the New Face of Beauty Marketing
As sensory marketing is getting more and more attention, the focus has shifted from merely showcasing products to creating immersive, multisensory experiences. Among these, taste emerges as a transformative opportunity—one that has remained largely untapped in beauty until now.
Read more
